Faculty Member Champlain College Online 
Pronouns She/Her/Hers
Education Virginia Commonwealth University, Doctor of Philosophy; Virginia Commonwealth University, Doctor of Philosophy
Areas of Expertise
  • Marketing
  • Consumer Behavior
  • Advertising & Integrated Marketing Communications
Connect Online LinkedIn
Contact Remote

Biography

Tracy L. Tuten, Ph.D. is an expert in marketing strategy, digital and social media marketing, marketing research, and branding. She is the author of several books including Social Media Marketing and Principles of Marketing for a Digital Age, published by Sage Publications. Her research has appeared in such journals as Psychology & Marketing, the Journal of Business Research, and Social Science Computer Review, among others. Dr. Tuten has served consultant and guest professor roles internationally and in the United States with organizations that include Dell, Samsung Electronics, Royall & Company, the Martin Agency, and the NFL Coaches Association. She has twice served as a Fulbright Scholar and has won national and institution-wide awards for teaching excellence.

Curriculum Vitae

READ MY CV

Favorite Quote

An honest man is one who knows he cannot consume more than he has produced.

—Ayn Rand

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